This white paper supports the idea that such projects don’t get budget because they are seen as costly, long, and offering no visible benefits to the company (outside de content team) and to the customers.
We offer a new point of view: instead of presenting and managing those projects in a traditional way (content restructure then content delivery), companies must go “Delivery first”, i.e. focus on the user experience with content first, then re-architecture the content.
Finally, the white paper proposes a methodology to build a business case (ROI calculation) for large content projects.
This PDF uses calculation formulas for the ROI figures to update automatically when you input your numbers. Note that this only works with Adobe Acrobat Reader.
