MEGAcomm Conference 2025

Over the last 18 months, we’ve seen the first concrete outcomes from the adoption of Generative AI in Technical Communications. Applications to Content Delivery, in particular, seemed to offer some promising use cases.

But which ones lived up to expectations and passed the go-to-production test?

Drawing from our experience in implementing GenAI-augmented content delivery for a number of customers, we can now present real-world insights from these early projects.

Join us and gain a deeper understanding of the challenges and successes associated with GenAI for Content Delivery, and learn how to measure its performance and reliability in real-world scenarios.

This is a paradox: the more companies multiply the number of applications to serve their users – websites, user portals, helpdesks, LMS, and more – the worse the customer experience becomes. More touchpoints often lead to lower efficiency and reduced user satisfaction due to inconsistent, hard-to-find information and misaligned branding. All of these resulting ultimately in a fragmented and broken user experience.

In this session, we will explore two strategies to address this issue: the Do-it-All Platform approach and the Unified Best-of-Breed model. You will learn about the pros, cons, and benefits of the two proposed options. You will gain practical insights for building a unified customer experience as we delve into the key elements and pitfalls to avoid to ensure a smooth user journey with your company’s products.